Creative Studio
AI-driven ad creative generation. Templates, hooks, A/B variants, multi-platform previews.
Creative Studio is the production tool for generating new ad creatives.
URL: /project/{projectId}/paid-media/creative-studio.
Phases
The Studio is a multi-phase wizard:
- Pick a template — video, carousel, static, slideshow, UGC, app-promo.
- Edit copy — hook, body, CTA. Either type it or let the AI propose.
- Pick media — from your library or generate new.
- Brand application — color, logo placement, typography.
- A/B variants — generate 2–5 variants for testing.
- Preview across platforms — Facebook feed, Instagram feed, Reel, TikTok, Stories.
- Save / send to ad set / send to library.
Templates
Each template is a recipe — preset structures that work well for specific goals:
| Template | Goal |
|---|---|
| Hook + product reveal | App install / product awareness |
| Problem → solution | Conversion-driven |
| Testimonial / UGC | Trust + social proof |
| Tutorial / demo | Activation |
| Offer / promotion | Limited-time discount |
| App store ad | Apple / Google ads |
Hook variations
Click Generate hook variations for 5 alternative hooks for the same creative. Useful for A/B testing.
Brand application
Layers applies your brand colors, fonts, and logo automatically. Override per-creative if needed. Brand defaults come from project settings → Brand.
Cost
Each generation cycle consumes credits. Cost is shown before you commit.
Save destinations
- Library — drops into the creative library for later approval.
- Direct to ad set — bypass library; immediately attach to a chosen ad set.
- Send for review — queue for approver attention.
Differences vs the social content generator
Creative Studio is for ads — specifically tuned for paid placements, heavier on hooks and CTAs. The social content generator is for organic posts — more discovery-friendly, less salesy.
You can convert organic content into ads via the creative library Promote to ads action; you can convert ads into social posts via Repurpose to organic on the studio detail.