# Creative Studio (/docs/paid-media/creative-studio)



Creative Studio is the production tool for generating new ad creatives.
URL: `/project/{projectId}/paid-media/creative-studio`.

## Phases [#phases]

The Studio is a multi-phase wizard:

1. **Pick a template** — video, carousel, static, slideshow, UGC, app-promo.
2. **Edit copy** — hook, body, CTA. Either type it or let the AI propose.
3. **Pick media** — from your library or generate new.
4. **Brand application** — color, logo placement, typography.
5. **A/B variants** — generate 2–5 variants for testing.
6. **Preview across platforms** — Facebook feed, Instagram feed, Reel,
   TikTok, Stories.
7. **Save / send to ad set / send to library**.

## Templates [#templates]

Each template is a recipe — preset structures that work well for specific
goals:

| Template              | Goal                            |
| --------------------- | ------------------------------- |
| Hook + product reveal | App install / product awareness |
| Problem → solution    | Conversion-driven               |
| Testimonial / UGC     | Trust + social proof            |
| Tutorial / demo       | Activation                      |
| Offer / promotion     | Limited-time discount           |
| App store ad          | Apple / Google ads              |

## Hook variations [#hook-variations]

Click **Generate hook variations** for 5 alternative hooks for the same
creative. Useful for A/B testing.

## Brand application [#brand-application]

Layers applies your brand colors, fonts, and logo automatically. Override
per-creative if needed. Brand defaults come from
[project settings → Brand](/docs/projects/settings-general).

## Cost [#cost]

Each generation cycle consumes credits. Cost is shown before you commit.

## Save destinations [#save-destinations]

* **Library** — drops into the [creative library](/docs/paid-media/creative-library)
  for later approval.
* **Direct to ad set** — bypass library; immediately attach to a chosen
  ad set.
* **Send for review** — queue for approver attention.

## Differences vs the social content generator [#differences-vs-the-social-content-generator]

Creative Studio is for **ads** — specifically tuned for paid placements,
heavier on hooks and CTAs. The social content generator is for **organic**
posts — more discovery-friendly, less salesy.

You can convert organic content into ads via the
[creative library](/docs/paid-media/creative-library) **Promote to ads**
action; you can convert ads into social posts via
**Repurpose to organic** on the studio detail.