Creative Library

The Creative Library is the central repository for all ad creatives in your project. URL: /project/{projectId}/paid-media/creative-library.

Card view

Each creative card shows:

• Thumbnail / preview.
• Source: 🤖 generated, 📤 uploaded, 👥 UGC.
• Organic score (0–10 with decay arrow).
• Override status (📌 included / 🚫 excluded).
• Safety flag if any.
• Spend lifetime + 30d.
• ROAS lifetime + 30d.
• Currently running on N ad sets.

Filters

• Source pool: generated / UGC / manual.
• Score range.
• Status: approved / pending / archived.
• Override status.
• Date range.

Search

Search by hook text, caption, tag.

Approve

Review and approve creatives before they enter ad rotation. Click any creative → Approve.

Override

Click the overflow menu → Set override:

• Include — always eligible regardless of score.
• Exclude — never eligible.
• Auto — score-driven (default).

Upload

Click Upload creative. Drop a file. Layers:

• Detects format (image / video / carousel).
• Generates a hook + caption (or you provide).
• Creates an ad_creatives row (source type media_upload) and an ads_content row tagged with scoring_pool = 'manual'. Manual pool candidates are ranked by recency, not by organic score.

Detail panel

Click any creative for the full detail view:

• Performance breakdown by ad set.
• Score history chart.
• Generation provenance (which prompt / inputs).
• Audit log.

Archive

Click → Archive. Removes from active selection. Metrics are retained for historical reporting.

Bulk actions

Select multiple → bulk approve / bulk override / bulk archive.

Attach to ad set

Select a creative → Attach to ad set → pick the destination. The ad set's pool is updated; the optimizer's next cycle picks it up.