Create an Organization
Spin up a new organization.
Your first organization is created during onboarding. You can create more at any time from the organization switcher.
Form fields
| Field | Required | Notes |
|---|---|---|
| Organization name | Yes | Shown in the switcher and on invoices. |
| Description | No | Free-form internal description. |
You become the Org Owner automatically on creation.
Multiple organizations
Why have more than one organization?
- Legal separation — different legal entities.
- Data residency — keep regional deployments separate.
- Acquisition — one org per acquired brand to keep books clean.
- Sandbox — test org for experimenting without contaminating production.
Switch between organizations via the Org switcher in the app shell. See Switching organizations.
What's not created automatically
A new organization starts with:
- No projects.
- No connected social or ad accounts.
- Default billing status (see Billing for how the subscription tier is assigned).
You'll be prompted to create your first project immediately after creating the organization.
Additional settings
Logo, billing email, and other organization-level fields can be updated later from Org Settings.