Add a Creator

Search SIFT

From the UGC creators page, filter by:

• Platform (TikTok, Instagram).
• Follower range.
• Engagement rate range.
• Niche / keywords.

Click a result to add the creator to your project's roster. The creator's recent posts sync into platform_posts on the next global-platform-posts-sync cycle (every 30 minutes), pulling up to 50 most recent posts per account.

SideShift-managed flow

For the managed program, creator onboarding happens in SideShift — Layers ops manages the contract, brief, and deliverable lifecycle there and syncs the resulting contracts + creators into Layers via the sideshift-sync-program workflow (every 10 minutes). Creators appear in your roster automatically once enrolled in SideShift.

Behavior after adding

Adding a creator:

• Creates a social_accounts row linked to a platform_accounts identity.
• Triggers SIFT post collection on the next sync cycle.
• Makes the creator's posts eligible for scoring and (if scored above threshold) for ad selection.