Project Onboarding Checklist
Things to do after finishing the create-project wizard.
The create-project wizard handles the core setup. This checklist covers follow-on tasks once the Project exists.
After the wizard
- Review your generated content
— the initial batch (and anything you kicked off during the
onboarding generate steps) lands on
/project/{projectId}/content/generated. - Verify project timezone — it defaults from your browser / user timezone, not from audience data. Change it if your audience is elsewhere.
- Review/edit the brand details — app name, description, tagline, target gender, language, brand voice.
- Confirm social accounts are connected for every platform you want to publish to.
- Upload additional media — logos, end cards, mobile screens / demo video.
- If you have a product catalog, seed it (name + image + description per item).
Ads setup (optional, separate flow)
- Review layer options — Meta Ads Manager, TikTok Ads Manager, Apple Search Ads are activated through the Layers UI, not this wizard.
- If you plan to run Apple Search Ads, see the Apple Search Ads setup guide for credential requirements.
SDK install (optional, separate flow)
- Install the Layers SDK for mobile attribution and CAPI forwarding.
Notes
- Project deletion is immediate and irreversible — see Delete a Project. There is no archive state, no 30-day grace period.