Agency Mode Setup

Agency mode is the path of least resistance for getting Layers running. Layers operates a Business Manager / Business Center; you grant it partnership access to your assets.

The high-level flow is the same on every platform; the buttons differ.

Step 1: Create your assets in YOUR Business Manager

You should always own your assets. Create or migrate:

• Your ad account.
• Your Page (Meta) / Creator (TikTok) account.
• Your Pixel / Events Set.

These should be in your Business Manager / Business Center, not Layers'.

Step 2: Add Layers as a Business Partner

In your Business Manager / Business Center:

1. Settings → Partners → Add partner.
2. Enter Layers' Business ID (shown on the Meta Ads / TikTok Ads layer setup page).
3. Pick the assets to share: ad account, Page, Pixel, etc.
4. Pick the access level — Full access for ads, Read for the Page, Manage for the Pixel.
5. Send the partnership request.

Step 3: Layers accepts and bind to the project

Back in Layers:

1. Open the ad layer's setup wizard.
2. Click Accept partnership.
3. Bind each asset to this project's layer config.
4. Save.

Step 4: Fund the wallet

Top up the Org wallet so Layers can fund spend. Set up auto-top-up so ads don't pause overnight.

Step 5: Verify

The setup wizard runs a verification:

• API access works.
• Pixel events fire end-to-end.
• CAPI / Events API token decrypts and posts a test event.

Failures show actionable messages.

Per-platform specifics

• Meta agency setup
• TikTok agency setup
• Apple Search Ads — ASA uses Apple's OAuth flow (not agency/BC delegation). Listed here because many Layers customers run ASA alongside Meta/TikTok in agency mode.

What ownership looks like

Even after partnership:

• Your ad account is yours. Spend history is yours. Audiences are yours.
• Layers can manage; Layers cannot delete or transfer ownership.
• Removing the partnership immediately revokes Layers' access — your ads keep running, just without Layers' management.

When to switch off agency mode

If you outgrow the wallet model — typically at $100K+/mo per platform — switch to BYO for cleaner billing and to avoid the platform fee.