Layers Overview
The capability modules you install per Project. Browse, install, configure, run.
Each Project has a list of installed Layers. A Layer is one capability — one
template — applied to your project. URL: /project/{projectId}/layers.
What you see
The Layers list shows every installed layer with:
- Template icon and name.
- Status badge (active / paused / error).
- Version pinned.
- Spend / cost summary (per-month).
- Quick actions: Run command, Open settings, Pause.
Default layers
Activating a new Project typically installs a set of core layers based on your project's profile (mobile app vs web, connected platforms, etc.). Common ones include:
- Social Distribution — schedules and publishes social content.
- Meta Ads Manager — Facebook + Instagram campaigns (if connected).
- TikTok Ad Manager — TikTok campaigns (if connected).
- Apple Ads Manager — Apple Search Ads (for iOS apps).
- Content Research & Schedule (System) — nightly research + planning.
The exact default set is visible during activation in the onboarding flow.
Add more layers
Click Browse layers to open the catalog. The catalog has every available template with a description, requirements, pricing, and a one-click Install button.
Remove a layer
Open the layer detail page → Settings → Danger zone → Uninstall. The layer:
- Stops scheduling its commands.
- Lets in-flight workflows complete.
- Is soft-deleted (
is_deleted = true) rather than hard-removed, so its history stays queryable for reporting.
Layer templates shipped today
These are the templates available today:
| Template | What it does |
|---|---|
| Social Content | Generates posts (image/carousel/video) from a brand brief. |
| Social Distribution | Schedules and publishes content to Instagram, TikTok, YouTube, X, LinkedIn. |
| Managed Social Distribution | Higher-touch distribution with managed-service inputs. |
| Social Engagement | AI replies and comment engagement. |
| Social Account Warmup | Pre-launch account warmup. |
| Meta Ads Manager | Meta (Facebook + Instagram) campaign management. |
| TikTok Ad Manager | TikTok campaign management. |
| Apple Ads Manager | Apple Search Ads campaign management. |
| UGC Creator Management | Creator discovery, briefing, tracking. |
| Managed UGC (SideShift) | End-to-end managed UGC program. |
| App Machina | AI-driven mobile app scaffolding. |
| RevenueCat | RevenueCat metrics ingestion. |
| Stripe | Stripe metrics ingestion. |
| Elle Daily Digest | AI-curated daily email digest. |
| ASO | App Store Optimization. |
| Landing Page | Landing-page generation and management. |
| Account Health Monitor | Monitors social-account health and token expiry. |
| PlayKit - App Marketing Partner | Marketing partnership integration. |
| Content Generation | Shared generation primitives. |
| Content Research & Schedule (System) | System layer: content research & scheduling. |
| Mobile App Data Sync (System) | System layer: mobile app data sync. |
| Mobile App Onboarding (System) | System layer: mobile app onboarding. |
| Social Account Onboarding (System) | System layer: social account onboarding. |
| Social Account Warmup (System) | System layer: background warmup. |
See Layers and templates for the conceptual model.