# Layers Overview (/docs/layers/overview)



Each Project has a list of installed Layers. A Layer is one capability — one
template — applied to your project. URL: `/project/{projectId}/layers`.

## What you see [#what-you-see]

The Layers list shows every installed layer with:

* Template icon and name.
* Status badge (active / paused / error).
* Version pinned.
* Spend / cost summary (per-month).
* Quick actions: Run command, Open settings, Pause.

## Default layers [#default-layers]

Activating a new Project typically installs a set of core layers based on
your project's profile (mobile app vs web, connected platforms, etc.). Common
ones include:

* **Social Distribution** — schedules and publishes social content.
* **Meta Ads Manager** — Facebook + Instagram campaigns (if connected).
* **TikTok Ad Manager** — TikTok campaigns (if connected).
* **Apple Ads Manager** — Apple Search Ads (for iOS apps).
* **Content Research & Schedule (System)** — nightly research + planning.

The exact default set is visible during activation in the onboarding flow.

## Add more layers [#add-more-layers]

Click **Browse layers** to open the [catalog](/docs/layers/browse). The
catalog has every available template with a description, requirements,
pricing, and a one-click **Install** button.

## Remove a layer [#remove-a-layer]

Open the layer detail page → **Settings → Danger zone → Uninstall**. The
layer:

* Stops scheduling its commands.
* Lets in-flight workflows complete.
* Is soft-deleted (`is_deleted = true`) rather than hard-removed, so its
  history stays queryable for reporting.

## Layer templates shipped today [#layer-templates-shipped-today]

These are the templates available today:

| Template                             | What it does                                                                |
| ------------------------------------ | --------------------------------------------------------------------------- |
| Social Content                       | Generates posts (image/carousel/video) from a brand brief.                  |
| Social Distribution                  | Schedules and publishes content to Instagram, TikTok, YouTube, X, LinkedIn. |
| Managed Social Distribution          | Higher-touch distribution with managed-service inputs.                      |
| Social Engagement                    | AI replies and comment engagement.                                          |
| Social Account Warmup                | Pre-launch account warmup.                                                  |
| Meta Ads Manager                     | Meta (Facebook + Instagram) campaign management.                            |
| TikTok Ad Manager                    | TikTok campaign management.                                                 |
| Apple Ads Manager                    | Apple Search Ads campaign management.                                       |
| UGC Creator Management               | Creator discovery, briefing, tracking.                                      |
| Managed UGC (SideShift)              | End-to-end managed UGC program.                                             |
| App Machina                          | AI-driven mobile app scaffolding.                                           |
| RevenueCat                           | RevenueCat metrics ingestion.                                               |
| Stripe                               | Stripe metrics ingestion.                                                   |
| Elle Daily Digest                    | AI-curated daily email digest.                                              |
| ASO                                  | App Store Optimization.                                                     |
| Landing Page                         | Landing-page generation and management.                                     |
| Account Health Monitor               | Monitors social-account health and token expiry.                            |
| PlayKit - App Marketing Partner      | Marketing partnership integration.                                          |
| Content Generation                   | Shared generation primitives.                                               |
| Content Research & Schedule (System) | System layer: content research & scheduling.                                |
| Mobile App Data Sync (System)        | System layer: mobile app data sync.                                         |
| Mobile App Onboarding (System)       | System layer: mobile app onboarding.                                        |
| Social Account Onboarding (System)   | System layer: social account onboarding.                                    |
| Social Account Warmup (System)       | System layer: background warmup.                                            |

See [Layers and templates](/docs/concepts/layers) for the conceptual model.