Project keywords
The curated TikTok hashtag bank Layers' research agent builds for a project.
Keywords are the TikTok hashtag bank Layers' research agent curates for a project. It anchors on the project's appDescription, expands into candidate hashtags, scores each against real TikTok view and post volume, and returns the strongest matches.
The bank drives three things downstream:
- Discovery. Pass any hashtag as
?keyword=<value>onGET /content/source-recommendationsto live-search TikTok for on-brand sources to remix. - Hook generation. The hook generator anchors on the primary keyword for voice + framing consistency.
- Portfolio crawl. When a Social Content layer is wired, the content researcher uses the bank to populate the project's pre-discovered source pool.
The bank is empty until you call refresh. Refresh once after creating the project (and again whenever appDescription changes).