Layers

Royalties & Performance Bonuses

How SideShift compensates creators based on content delivery and view-driven bonuses.

View as Markdown

Compensation for SideShift-managed UGC is configured on the UGC campaign. Two components are tracked per creator contract.

Base pay

Flat per-creator payout for delivering the required post count. Two payout models:

  • prorata — creator earns proportional to posts delivered (e.g., if 30 of 60 required posts delivered → 50% of base).
  • all_or_nothing — creator earns the full base only if they deliver all required posts.

Model and amount are set per campaign in the program configuration.

CPM bonus

On top of base pay, creators earn a bonus per 1,000 views on each delivered post, subject to a per-post cap:

post_bonus = min(bonus_max_per_post_cents, (post_views / 1000) * bonus_per_cpm_cents)

Bonuses are calculated from platform_post_metrics_latest.views_count for each published post. Views are refreshed via platform sync.

Accrued liability

The sideshift-sync-program workflow runs every 10 minutes and re-calculates total liability = base pay earned + capped CPM bonuses, minus any already-settled payments. When liability reaches 75% of the reserved amount in the organization's cash wallet, Layers auto-charges the saved payment method for another tranche.

Where to see it

  • UGC dashboard (/project/{projectId}/ugc) — per-creator performance and post totals.
  • Creator detail — posts synced, engagement, ad spend if their content is running as ads.

Settlement

Payments to creators are handled off-platform through the SideShift program. Layers tracks the liability and funds the wallet; disbursement to creators runs through SideShift's own payout pipeline.

Disputes

Raise disputes with Layers ops directly — there is no in-product dispute flow. Attribution edge cases (the same post running on multiple ad sets) are resolved case-by-case.

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