UGC Posts
All synced creator posts, with organic metrics and eligibility status.
URL: /project/{projectId}/ugc/posts. Shows every synced creator post,
sorted by recency.
Card view
Each post card shows:
- Thumbnail.
- Creator handle and platform icon.
- Caption snippet.
- Organic metrics (views, likes, comments, shares, saves).
- Score (0–10) from the organic scoring algorithm.
Filters
- Creator.
- Platform.
- Date range.
- Program (SideShift).
Detail view
Click a post for:
- Full media preview.
- Per-day metric trend.
- Score + scoring version and
scored_attimestamp. - Any ads running this content.
Eligibility and overrides
A post is eligible for ad selection when its organic_score >= 4.0 or
an override = 'include' is set on project_ads_content. Overrides
are typically managed from the Creative Library (Ads) surface, not
from the UGC posts page.
Platform-side amplification
Running a UGC post as an ad also requires platform-side authorization:
- Meta — Branded Content tools approval from the creator.
- TikTok — Spark Ads authorization from the creator.
These are handled on the platform side, not in Layers. See the TikTok ads setup doc for Spark identity configuration.