UGC Overview
Discover creators, run programs, route winning UGC into ads. Self-serve and managed (SideShift) options.
The UGC pipeline turns creator content (Instagram + TikTok) into a fueled ad creative pool. Two flavors:
- UGC Creator Management layer — self-serve. You discover creators, run briefs, manage payment.
- Managed UGC (SideShift) layer — Layers ops handles the whole program for you.
URL: /project/{projectId}/ugc.
What this layer does
- Discovers creators via SIFT.
- Syncs their posts into
platform_posts(50 most recent per account, refreshed every 30 minutes via the global platform posts sync). - Scores posts for ad eligibility via the organic scoring algorithm (rescored every 6 hours).
- Pipes eligible UGC into the Meta + TikTok ads creative pools.
- Tracks per-creator performance for royalties / bonuses.
Sub-pages
- Dashboard — KPIs and creator leaderboard.
- Creators — manage your creator roster.
- Posts — review, approve, score creator posts.
End-to-end flow
Add creator (allowlist) →
SIFT syncs their posts →
posts scored each 6h →
posts above 4.0 become ad-eligible →
whitelisting flow grants amplification rights →
Meta / TikTok optimizers select for ad sets →
ads run, attributed to the originating creatorSelf-serve vs SideShift
| Self-serve (UGC Creator Management) | SideShift (Managed UGC) |
|---|---|
| You run discovery, briefing, contracting, payment | Layers ops does all of it |
| Best for: in-house UGC programs | Best for: brands without a UGC team |
Pricing varies by program — contact sales for quotes.