Licensing

A license defines what the brand can do with a creator's content and for how long. Layers does not unilaterally impose license terms; terms are agreed between the brand and creator (directly or through SideShift).

Where licensing is defined

• Self-serve UGC — you and the creator agree on terms directly. Layers does not enforce or generate contracts for self-serve UGC.
• SideShift-managed UGC — licensing is part of each program's contract, managed by SideShift. Standard terms are surfaced during program setup.

Common license dimensions

Typical dimensions covered in a UGC license:

• Use — organic only, paid amplification, or both.
• Channels — brand-owned handles, paid ads, OOH, retail.
• Term — time-limited (e.g., 3 or 6 months) vs perpetual.
• Territory — worldwide, single country, regional.
• Exclusivity — non-exclusive, category exclusivity, direct competitor lockout.

Specific numbers and uplifts vary by program and creator.

Whitelisting vs licensing

Whitelisting (Meta Branded Content, TikTok Spark Ads) is a platform-level permission, separate from the usage license. A license can grant paid-amplification rights, but running the ad under the creator's handle still requires platform-side authorization. See Whitelisting & Spark codes.

Records

Archive all license agreements and authorization records separately from Layers — they are the legal record. Layers stores the operational state (which content is running as ads, which accounts authorized Branded Content), not the contract PDFs.