Creator Discovery (SIFT)

Layers integrates with SIFT for creator and post discovery. SIFT indexes social platforms and exposes account-level + post-level metadata via API.

What SIFT exposes

• Account metadata — handle, follower count, post count, niche classification, engagement rate.
• Posts — paginated, recent-first, with permanent media URLs, captions, and metrics.
• Per-post metrics — refreshed on demand, snapshotted regularly.

How Layers uses SIFT

1. Discovery search — search creators by niche, platform, follower range, engagement.
2. Post sync — for external (non-OAuth) social accounts, Layers fetches the 50 most recent posts via SIFT on every sync cycle (every 30 minutes).
3. Post storage — posts are stored in platform_posts and refreshed on every sync.
4. Media URL stability — SIFT serves media from permanent storage. Instagram CDN URLs are ephemeral; Layers always prefers the permanent URL.

Where to use it

UGC → Discovery:

• Search by niche, platform, follower count, geo, language.
• Save searches to get notified when matching creators appear.
• Add creators to your allowlist directly from search results.

UGC → Posts:

• Browse synced posts.
• See per-post metrics.
• Score and approve for ad eligibility.

Privacy & data

SIFT stores publicly-visible data only — public profiles, public posts, public metrics. Private accounts are not indexed.

What Layers receives from SIFT:

• Public account metadata.
• Public post content + media URLs.
• Engagement counts.

What Layers does NOT receive:

• Private follower lists.
• DM contents.
• Private profile content.
• Email / phone / off-platform contact (you obtain those through your own outreach or via SideShift's program).

See Sub-processors and AI/LLM data handling.