# Captions & Hashtags (/docs/social/captions-hashtags)



## Caption generation [#caption-generation]

Each post gets a caption from the same generation pipeline that
produces the media. Captions respect:

* Platform character limits.
* Brand voice config.
* Banned phrases.

## Hashtags [#hashtags]

Hashtags come from the generator as part of the caption. There is no
separate hashtag configuration layer today — no `hashtags.placement`,
no `alwaysInclude`/`neverInclude` lists, no pinned hashtag sets, no
first-comment-hashtag auto-placement feature. If you want a specific
hashtag strategy, include it in your brand brief or banned-phrases
config.

## Edit before publish [#edit-before-publish]

Captions and hashtags are inline-editable on every generated container.
Edit anytime before the scheduled slot fires.