Migrate from Branch

Branch is primarily a deep-link / deferred-link solution. Layers is primarily an attribution / ad relay solution. They overlap on event tracking, but Branch's deep-link infrastructure has no Layers equivalent in the publicly available APIs today.

Recommended pattern: run both

• Keep Branch for deep links, deferred deep links, SMS / email link generation.
• Add Layers for SDK event ingestion + CAPI / Events API forwarding + organic / paid management.

The two SDKs don't conflict.

Deep-link attribution in Layers

@layers/react-native exposes a Layers.deepLinks.* surface (alpha) that parses universal links / app links and correlates them with sdk_clicks rows created on the in.layers.com/c/:appId click-relay endpoint. This covers the core "click → install → attribution" flow but does NOT replicate Branch's deferred-link, dynamic-link-generation, or dashboard tooling.

If deep-link generation + routing is your primary use of Branch, don't drop it.

Event-only migration

If you only use Branch to track events (no deep links), a full migration is feasible:

• Map Branch standard events to Layers events:
  • BRANCH_STANDARD_EVENT.PURCHASE → purchase_success
  • BRANCH_STANDARD_EVENT.ADD_TO_CART → add_to_cart
  • etc.
• Dual-send for ~14 days.
• Reconcile.
• Remove Branch.

Custom event mapping

Branch custom events → Layers custom events (same name). Add an event_map entry on the relay if you need them forwarded to Meta / TikTok.