# Revenue Metrics Reference (/docs/revenue/metrics)



All metrics are aggregates over the accounts selected in the
[account filter](/docs/revenue/filters) (all accounts by default).

## Stat cards [#stat-cards]

| Metric                 | Definition                                                                                                                                             |
| ---------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **MRR**                | Sum of monthly-equivalent recurring revenue across active subscriptions from the selected RevenueCat and Stripe accounts.                              |
| **ARR**                | MRR × 12.                                                                                                                                              |
| **Active Subscribers** | Distinct subscribers with at least one active subscription.                                                                                            |
| **Active Trials**      | Subscribers currently in a trial period.                                                                                                               |
| **Churn Rate**         | Period churn rate as computed by RevenueCat / Stripe (summed, weighted by subscriber base). `null` if the underlying sources haven't reported one yet. |
| **LTV**                | Rolling lifetime-value estimate computed by the upstream source. `null` when unavailable (displayed as em-dash).                                       |

## Charts [#charts]

* **Revenue Performance** — stacked daily MRR over the last 30 days,
  split by `revenueCatMrrCents` and `stripeMrrCents`. Data is bucketed
  by day using the project's timezone.
* **MRR by Day** — single-series line chart of daily MRR across the
  last 30 days.
* **Subscribers by Day** — single-series line chart of daily active
  subscriber count across the last 30 days.
* **MRR by Source** — donut showing the current MRR split between
  RevenueCat and Stripe. Only sources with non-zero MRR are rendered.

## Underlying tables [#underlying-tables]

Metrics are read from per-source "latest" snapshots updated by the
hourly sync workflows:

* `revenuecat_metrics_latest` — one row per connected RevenueCat account.
* `stripe_metrics_latest` — one row per connected Stripe Connect account.

The chart data reads from per-day rows in the corresponding daily
metrics tables.

## What's NOT computed [#whats-not-computed]

The dashboard does not do any of the following:

* Currency normalization across sources.
* Dedup across RevenueCat and Stripe (if a user exists in both, they
  count in both source totals).
* Per-plan breakdowns on the UI (products are synced but not surfaced
  as breakdowns).
* Custom cohorts, vintage curves, or LTV-by-acquisition-source views.