# Keywords (/docs/projects/settings-keywords)



`/project/{projectId}/project-settings/keywords`.

## What's on the page [#whats-on-the-page]

A single table of keywords with four columns:

| Column  | Notes                                                              |
| ------- | ------------------------------------------------------------------ |
| Keyword | Phrase and its hashtag form.                                       |
| Score   | 0–100 from keyword research. Green ≥90, yellow ≥70, red otherwise. |
| Views   | Total views across posts using the tag.                            |
| Posts   | Post count using the tag.                                          |

Rows are sortable and clicking a row opens
`/project/{projectId}/content/inspiration` pre-filtered to that
keyword.

## Generating keywords [#generating-keywords]

Click **Generate Keywords** to open the generation modal. The project's
keyword list is produced by a keyword-research service that runs off
the app description. There is no manual add-keyword form in the current
UI.

## Categories [#categories]

The current UI shows **one list**, not categorized by audience /
product / brand / banned / negative. Banned-phrase enforcement and
Apple Search Ads negative-keyword sync are not exposed on this page in
the current codebase.