# Influencer Media (/docs/projects/settings-influencers)



`/project/{projectId}/project-settings/media/influencer`.

An influencer is an AI-generated persona (face + style). The first one
is created during the Meet-the-Ambassador onboarding step; more can
be added here.

## Generating an influencer [#generating-an-influencer]

Click **Generate Influencer** to open the generation dialog. It has:

* **Gender** — `female`, `male`, or `non_binary`.
* **Age range** — optional.
* **Free-form prompt** — e.g. "clean girl aesthetic", "90s supermodel
  energy". A rotating placeholder suggests ideas.

Clicking Generate kicks off a background generation. The card appears
on the page in a pending state and flips to completed when the portrait
is ready.

## Cloning [#cloning]

Click a completed influencer to open a full-screen detail view. From
there you can **Clone** (spawn a variation) or **Delete**. No wardrobe
/ voice / reference-shot controls are exposed — the current UI treats
each influencer as a single portrait with name and prompt metadata.

## How influencers get used [#how-influencers-get-used]

Influencers are selected by the content generation pipeline as the
face of UGC-style creative. The detail view does not currently show
which generations used a given influencer.

## Real-creator UGC [#real-creator-ugc]

This page is for synthetic/AI personas. For human-creator UGC, see
[UGC overview](/docs/ugc/overview).