# Create a Project (/docs/projects/create-project)



A Project represents one app or one brand. Create one from any Org by
clicking into an organization and starting a new project. The URL is
`/create-project/{orgId}/start`.

## The wizard [#the-wizard]

The wizard walks you through these screens in order:

1. [**Pick a source**](/docs/projects/onboarding-source) — GitHub repo, App
   Store listing, or website URL.
2. [**Connect**](/docs/projects/onboarding-github) — choose the specific
   repo / app listing / URL for the source you picked.
3. [**Confirm details**](/docs/projects/onboarding-confirm) — analysis runs
   inline here; when it finishes you review and edit app name, description,
   tagline, target gender, primary language, brand voice, and website.
4. [**Upload media**](/docs/projects/onboarding-media) — logo, end card,
   and mobile screens / demo video.
5. [**Meet the ambassador**](/docs/projects/onboarding-ambassador) —
   Layers generates an AI brand ambassador image; accept or edit it.
6. [**Connect socials**](/docs/projects/onboarding-social) — Instagram
   and TikTok. Skippable.
7. [**Activate**](/docs/projects/onboarding-activate) — loading screen
   while keyword research finishes and layers initialize.
8. [**Generate first content**](/docs/projects/onboarding-content-gen) —
   three optional remix screens (UGC, video, slideshow); each can be
   generated or skipped, then you land on the generated content tab.

Some steps are skippable (socials, each of the three generate screens).
Steps 1–5 and 7 are always required.

## Quick path [#quick-path]

If you want a Project for an app you don't have a repo or App Store
listing for, pick **Website URL** and enter your marketing site.

## What happens during activation [#what-happens-during-activation]

The Activate screen runs while the system:

1. Waits for keyword research to produce hashtags for the project.
2. Initializes the default project layers that were queued during the
   earlier steps.

On success you're routed into the first generate step. On timeout
(3 minutes waiting for keywords) the in-progress project is purged and
you're sent back to the start of the wizard.

## Required fields [#required-fields]

The only fields the wizard collects directly are the ones in **Confirm
details**: app name, app description (min 100 chars), tagline, target
gender, primary language, brand voice, and optional website. Repo / app
IDs are detected automatically from your chosen source.