# Playbooks (/docs/playbooks)



Each playbook is a complete, opinionated walkthrough. Pick the one that matches where you are today.

## Organic — free, slow, durable [#organic--free-slow-durable]

<Cards>
  <Card title="First users with no budget" href="/docs/playbooks/first-users-no-budget" description="How to get your first 100, 1000, 10000 users without spending a dollar on ads." />

  <Card title="TikTok: 0 to 10k followers" href="/docs/playbooks/tiktok-0-to-10k" description="The niche-first TikTok growth loop — what to post, how often, how to find your hook." />

  <Card title="Instagram Reels: weekly cadence" href="/docs/playbooks/instagram-reels-weekly-cadence" description="A sustainable Reels cadence that compounds. What to post Monday through Sunday." />
</Cards>

## Paid — buying growth with intent [#paid--buying-growth-with-intent]

<Cards>
  <Card title="First ads on Meta + Apple Search" href="/docs/playbooks/first-ads-meta-apple" description="From account setup to first conversion. What to budget, what to measure, when to scale." />

  <Card title="Scaling ad budget past $1k/day" href="/docs/playbooks/scaling-ad-budget" description="When to raise, when to pause, how the optimizer handles creative rotation at scale." />

  <Card title="Creative refresh cadence" href="/docs/playbooks/creative-refresh-cadence" description="Why fresh creative beats fresh targeting — the 7-to-14 day cycle most teams skip." />
</Cards>

## Managed — when you want Layers to run it [#managed--when-you-want-layers-to-run-it]

<Cards>
  <Card title="SideShift UGC launch" href="/docs/playbooks/sideshift-ugc-launch" description="How to brief a managed UGC program, approve the first batch, and measure what's working." />

  <Card title="Leased accounts at scale" href="/docs/playbooks/leased-accounts-scale" description="When to request leased TikTok accounts, how they get warmed, and how to stack them against your own." />
</Cards>

## Compounding — the growth loops that actually work [#compounding--the-growth-loops-that-actually-work]

<Cards>
  <Card title="Retention-driven growth" href="/docs/playbooks/retention-driven-growth" description="Why every acquisition playbook fails on broken retention. Fix this first, or everything else wastes." />

  <Card title="Building an AI agent workflow" href="/docs/playbooks/ai-agent-workflow" description="Use the Partner API + SDK to wire Layers into an autonomous growth agent. Reference architecture + sample code." />
</Cards>