Layers

Ad Billing

How BYO ad spend is billed by the platforms and how Layers' own invoice is structured.

View as Markdown

Layers uses BYO (Bring Your Own) ad accounts. The platforms (Meta, TikTok, Apple) charge your account's payment method directly for media spend - Layers does not fund, hold, or mark up ad spend. See BYO setup.

How ad spend is billed

Optimizer launches ad → calls the platform with your BYO credentials

Platform charges the payment method on your ad account

You're billed by the platform directly

Layers' invoice

Layers' monthly invoice includes (at minimum): subscription, generation credits consumed, and a 5% platform fee applied to credit purchases (credit_pricing_config.platform_fee_percent). Exactly what appears depends on your plan. There are no media-spend lines and no platform fee on ad spend - that's billed by the platforms directly to your ad accounts.

Refunds

  • Subscription refunds - prorated on downgrade.
  • Unused credits - non-refundable; roll over 90 days.

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