Ad Billing
How BYO ad spend is billed by the platforms and how Layers' own invoice is structured.
Layers uses BYO (Bring Your Own) ad accounts. The platforms (Meta, TikTok, Apple) charge your account's payment method directly for media spend - Layers does not fund, hold, or mark up ad spend. See BYO setup.
How ad spend is billed
Optimizer launches ad → calls the platform with your BYO credentials
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Platform charges the payment method on your ad account
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You're billed by the platform directlyLayers' invoice
Layers' monthly invoice includes (at minimum): subscription, generation
credits consumed, and a 5% platform fee applied to credit purchases
(credit_pricing_config.platform_fee_percent). Exactly what appears
depends on your plan. There are no media-spend lines and no platform fee on
ad spend - that's billed by the platforms directly to your ad accounts.
Refunds
- Subscription refunds - prorated on downgrade.
- Unused credits - non-refundable; roll over 90 days.