# Cross-Platform Ads Performance (/docs/paid-media/performance)



The **Ads Performance** view rolls up Meta, TikTok, and Apple Search
Ads metrics into one cross-platform analytics panel. It's a settings
surface on top of the installed ad layers — not a separate installable
layer.

## What it shows [#what-it-shows]

* A unified table combining installed platforms (Meta, Apple; TikTok as
  data is available).
* Per-platform breakdown with spend, conversions, and derived CPA/ROAS
  columns.
* A date-range toggle for trend comparisons.

## Where it shows up [#where-it-shows-up]

Project paid-media → **Performance** tab (when at least one ad layer
is installed).

## Activity & cost [#activity--cost]

This view doesn't run ads itself. It only reads already-synced metrics
from the underlying ad layers, so it consumes no additional generation
credits or wallet spend.