Ad Sets / Ad Groups

Each campaign has one or more ad sets (Meta) / ad groups (TikTok / Apple). The terminology differs by platform; the concept is the same: a budget + a target audience + a pool of creative.

URLs:

• Meta: /project/{projectId}/paid-media/meta/campaigns/{cid}/adsets
• TikTok: /project/{projectId}/paid-media/tiktok/campaigns/{cid}/adgroups
• Apple: /project/{projectId}/paid-media/apple/campaigns/{cid}/adgroups

Columns

• Ad set name.
• Audience summary (geos, demographics, interests).
• Daily budget (and cap).
• Spend (today / 7d / 30d).
• Conversions, CPA, ROAS.
• Status.
• Optimizer state.

Per-ad-set budget cap

Each ad set has a configurable cap. The optimizer never raises spend above the cap without your approval. Edit via row → Edit budget.

Audience editing

Click ad set name → Audience tab. Edit:

• Geos.
• Age range.
• Gender.
• Languages.
• Interests (Meta / TikTok).
• Custom audiences / lookalikes (Meta).
• Keywords (Apple — keywords ARE the targeting).

Creative pool

The Creative tab shows which creatives are currently running in this ad set. The pool is managed by the creative selection algorithm. You can:

• Pin a creative — bypass selection; this creative always runs here.
• Block a creative — exclude from selection here.
• Refresh now — trigger an immediate creative refresh cycle.

Empty ad set warning

The optimizer never empties an ad set/ad group — at least one ad must remain. If you manually pause the last ad, the ad set will show a warning banner and posting stops until you either re-activate or pin a new creative.

Creating an ad set

In manual mode, click + New ad set within a campaign. Wizard fields:

• Name.
• Audience.
• Budget.
• Schedule (start / end / dayparting).
• Creative selection mode (auto from pool / manual pin list).

In automatic mode, the optimizer creates ad sets as needed.