# Paid Media (/docs/paid-media)



Paid ads on Meta, TikTok, and Apple Search. Agency or BYO. Creative studio, optimizer, runbooks.

## In this section [#in-this-section]

<Cards>
  <Card title="Overview" href="/docs/paid-media/overview" />

  <Card title="Agency Setup" href="/docs/paid-media/agency-setup" />

  <Card title="Byo Setup" href="/docs/paid-media/byo-setup" />

  <Card title="Meta Setup" href="/docs/paid-media/meta-setup" />

  <Card title="Tiktok Setup" href="/docs/paid-media/tiktok-setup" />

  <Card title="Apple Setup" href="/docs/paid-media/apple-setup" />

  <Card title="Campaigns" href="/docs/paid-media/campaigns" />

  <Card title="Adsets" href="/docs/paid-media/adsets" />

  <Card title="Ads" href="/docs/paid-media/ads" />

  <Card title="Creative Library" href="/docs/paid-media/creative-library" />

  <Card title="Creative Studio" href="/docs/paid-media/creative-studio" />

  <Card title="Optimizer Decisions" href="/docs/paid-media/optimizer-decisions" />

  <Card title="Creative Selection" href="/docs/paid-media/creative-selection" />

  <Card title="Refresh Cycle" href="/docs/paid-media/refresh-cycle" />

  <Card title="Overrides" href="/docs/paid-media/overrides" />

  <Card title="Pixel Capi" href="/docs/paid-media/pixel-capi" />

  <Card title="Wallet Billing" href="/docs/paid-media/wallet-billing" />

  <Card title="Reading The Dashboard" href="/docs/paid-media/reading-the-dashboard" />

  <Card title="Per Client Reporting" href="/docs/paid-media/per-client-reporting" />

  <Card title="Runbooks" href="/docs/paid-media/runbooks" />

  <Card title="Failure Modes" href="/docs/paid-media/failure-modes" />

  <Card title="Performance" href="/docs/paid-media/performance" />
</Cards>