What is Layers?
A growth platform that combines organic social, paid ads, UGC, and conversion attribution into one operating system for app companies.
Layers is the operating system for app growth. Where most companies stitch together five tools — a social scheduler, multiple ad platforms, a UGC program, and conversion measurement — Layers provides a single, opinionated stack built around installable layer templates:
| Layer | Purpose |
|---|---|
| Social Content + Social Distribution | Generates and schedules posts on Instagram, TikTok, YouTube, X, LinkedIn. |
| Meta Ads Manager | Facebook + Instagram ad campaigns. |
| TikTok Ad Manager | TikTok ad campaigns. |
| Apple Ads Manager | Apple Search Ads campaigns. |
| UGC Creator Management + Managed UGC (SideShift) | Creator discovery, briefing, and managed UGC programs. |
| App Machina | AI-driven mobile-app scaffolding. |
| RevenueCat / Stripe | Revenue metrics ingestion. |
What makes Layers different from picking those tools individually:
- Shared state. UGC discovered on social automatically feeds the ads creative pool. Conversions from the SDK flow back into the optimizer, which re-prioritizes which creative to amplify.
- LLM-driven work. Content generation, ad analysis, copywriting, and app scaffolding are automated through LLM workflows rather than handed off to human teams.
What a "Layer" is
A Layer is a versioned template plus a project-specific configuration. Templates ship with default behaviors and commands; projects override the config for their brand. Templates evolve through versions; projects pin to known-good versions. See Layers and templates.
What Layers is NOT
- Not a full MMP. Layers does not run install-attribution against ad networks beyond Meta, TikTok, and Apple Search. If you also use AppLovin, Mintegral, Unity Ads, etc., you'll still want AppsFlyer or Adjust alongside.
- Not a CRM. Layers is acquisition-focused, not lifecycle-focused.
- Not a website builder.
Where to go next
- What is a Layer? — the template + config model.
- Organizations & projects — multi-tenancy.
- How the optimizer works.