Wallet & Billing
How Layers charges for the platform and for agency-mode ad spend. Subscriptions, credits, the wallet, and invoices.
Layers billing has two sides:
- Layers subscription — your plan, seats, and generation credits.
- Ad-spend wallet (agency mode only) — funds used to pay the ad platforms on your behalf.
Subscription
The subscription covers:
- Seats — active members across your Organization.
- Projects — each active Project counts against plan limits.
- Generation credits — pooled across all Projects in the Org. AI-generated images, videos, and copy each consume credits.
- Platform fee (agency mode) — a percentage markup applied to ad spend.
- Usage allowances — workflow runs, SDK events, media storage.
See Billing & invoices for plan tiers and the checkout flow.
Credits
Credits are the unit Layers meters AI-generation work in. Each workflow declares a credit cost on its layer template's default config. Current defaults for Social Content generation:
| Generation | Default credits |
|---|---|
| Video (short-form) | 120 |
| Slideshow | 50 |
Actual costs may differ per template — check the template's default config or the layer's Billing tab. At the end of each Stripe billing period, used credits reset to 0 and overage credits (above your plan's included allowance) are billed via Stripe.
The wallet
In agency mode, Layers operates a wallet on your Org. You fund it via:
- Card on file (top up any amount).
- ACH / wire (for enterprise plans).
- Auto-top-up when balance drops below a threshold.
Layers spends the wallet on ad platforms for you:
- When the optimizer launches or scales an ad, Layers charges the platform with Layers' Business Center credentials.
- The platform bills Layers, and Layers debits your wallet for the exact amount + the platform fee.
- You get a consolidated invoice — one bill instead of three platform bills.
If wallet balance runs low, agency-mode ads are paused and you're notified. Top up (card, ACH, or enable auto-top-up) to resume spending.
Invoices
Invoices are generated monthly on your billing anniversary. Each invoice lists:
- Subscription charge for the month.
- Generation credits consumed (line item per project).
- Wallet debits (ad spend + platform fee) per platform per project.
- Layers usage (workflow runs, SDK events if over allowance).
Download as PDF or CSV from Org → Billing → Invoices.
BYO billing
In BYO mode, you pay the platforms directly — the wallet and platform fee don't apply. You still pay the Layers subscription, but Layers takes no percentage of your ad spend. See Agency vs BYO.
Refund policy
- Subscription refunds — prorated if you downgrade mid-cycle.
- Unused credits — reset at the start of each billing period (plan allowance does not accumulate).
- Wallet balance — contact support for wallet refunds / withdrawals.
Contact support@layers.com for enterprise-specific billing arrangements.