# Concepts (/docs/concepts)



Core platform concepts — Layers, orgs vs projects, agency vs BYO, the optimizer, scoring, attribution.

## In this section [#in-this-section]

<Cards>
  <Card title="What Is Layers" href="/docs/concepts/what-is-layers" />

  <Card title="Layers" href="/docs/concepts/layers" />

  <Card title="Organizations Projects" href="/docs/concepts/organizations-projects" />

  <Card title="Agency Vs Byo" href="/docs/concepts/agency-vs-byo" />

  <Card title="Optimizer" href="/docs/concepts/optimizer" />

  <Card title="Organic Scoring" href="/docs/concepts/organic-scoring" />

  <Card title="Ad Eligibility" href="/docs/concepts/ad-eligibility" />

  <Card title="Creative Lifecycle" href="/docs/concepts/creative-lifecycle" />

  <Card title="Attribution" href="/docs/concepts/attribution" />

  <Card title="Safety Guardrails" href="/docs/concepts/safety-guardrails" />

  <Card title="Ugc Pipeline" href="/docs/concepts/ugc-pipeline" />

  <Card title="Scheduler" href="/docs/concepts/scheduler" />

  <Card title="Wallet Billing" href="/docs/concepts/wallet-billing" />
</Cards>